The Future of Media
Bio-Aromatic Media System
Scentrac® Technology
"The Future of Media must do more than just 'show-and-tell', but take us to wherever we want to go."
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At the heart of Scentscape® is a programmable stream of invisible aromatic notes called a Scentrac®. Like a cinematic musical score, it is continually and dynamically changing — creating a living, breathing layer of sensory experience that transforms every moment of media into something felt as much as seen.
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A great soundtrack doesn't just accompany a scene — it makes the scene. The famous two-note pulse of Jaws made audiences afraid before anything appeared on screen. John Williams and Hans Zimmer have spent careers proving that music, played beneath the surface of a story, is what makes us laugh, cry, feel awe, or hold our breath. The magic isn't accidental — it's a direct line to human emotion, wired into us by nature.
The Scentrac® works through the same principle, but through a different — and in some ways more powerful — channel. As the Scentrac plays, its continually shifting aromatic notes reach the brain's limbic system through olfactory nerve cells in the upper nose. This is the brain's emotional core: the seat of mood, memory, and feeling. Unlike any other sense, scent bypasses the rational mind entirely, triggering an emotional response before the brain has even registered what it's smelling.
The result is a living, breathing layer of experience choreographed alongside audio and video — one that can guide your emotional journey through any moment of media, from wonder to serenity, from exhilaration to deep, grounded calm. It is media felt as much as seen or heard.
Bio-Immersive Virtual Travel & Telepresence
With Scentscape's BioMedia® based Scentrac® Technology, Virtual Nature experiences feel like "Bio-Teleportation". The bio-aromas influence the brain into thinking you are actually in the simulation.
We call this feeling, "Bio-Immersion". Yeah, It's Neuroscience.
BioMedia® Scentrac® Explained
​Like a musical score, the Scentrac® is composed like music and delivered with quarter-second precision. It draws from a practical aromatic genome of millions of possible combinations, synchronized to any media. There are three distinct genres of the Scentrac® airstream (composed of BioMedia®), each with specific functionality that takes the technology far beyond any conventional "smell-o-vision" concept.
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The Scentrac®— Three Genres of Aromatic Experience
Pictured below: There are three main genres of the Scentscape® BioMedia® airstream: Ambient, Extra-Diegetic, and Neuro-limbic. Each type offers specific functionality, taking the Scentscape® technology far beyond any "Smell-o-Vision" concept.
Scentscape®
Scentrac®
Ambient Scentracs are what most people first imagine when they think of a scent track — an immersive aromatic environment that places the viewer inside the scene. While this alone represents a significant leap in sensory experience, it is only the first layer of the Scentscape® system.
Extra-Diegetic Scentracs operate on a deeper level. Just as characters in a film cannot hear the musical score — yet that score is precisely what drives the audience's emotional response — an
Extra-Diegetic Scentrac works beneath conscious awareness to stir and shape the viewer's emotional state. This is a new art form, one that gives the scent director powerful and precise influence over how an audience feels, moment by moment throughout an experience.
Neuro-limbic Scentracs are grounded in neuroscience and EEG brain scan data. Working through the olfactory system in the upper nose, these aromatic compounds communicate directly with the brain's limbic system — the seat of emotion and memory — creating what is effectively a speed-of-light cognitive influence. The Neurolimbic layer is also woven into both Ambient and Extra-Diegetic Scentracs, seamlessly amplifying their emotional and sensory impact.
Welcome to the future of media. Welcome to
